Setting up a Fashion Brand!

Hello dear readers,

As you might have realized when reading my articles, I have a passion for fashion. This is probably like most of you out there, reading a website about fashion. Anyways, a while back I realized I want to turn this passion into a way of life. After a lot of brainstorming and designing, I am now in the middle of writing my business plan, but this is where you come in! I need your help. I need to gather lots of opinions, and you could enormously help me with this. 


Here is a link to a questionnaire that I set up, and I would like to ask you to fill it out. It only contains 15 multiple choice questions, and should take no longer than 3 minutes. You would be an enormous help to me!

Thank you in advance! xoxo

PS, here are some photos of what I have been working on lately!


Sneak peek of my DIY dress

Here's a sneak peek of what I'm working on at the moment. I found this lovely black silk and decided to make it into a maxi skirt. This will be combined with satin crop top. 

Follow me on Instagram to see more of what I'm doing! And keep an eye on Couturella to see the end result. 



Not all that glitters is gold

Here's a LBD that I made a while back, which is perfect for the upcoming holidays. I added a t-shirtlike top made out of a sequin fabric to give it a festive touch. I used a stretchy, kinda thick fabric for the dress, which makes it quite easy to get the right fit. Make sure not to get fabric that is very thin because it will show through all imperfectations and everything you wear underneath it. The sequin fabric gave me a harder time though, because as soon as you cut it, the sequins tend to go everywhere.

The sequin part is basically the pattern of a crop top. Beware however when choosing to work with this fabric. There are some advantages: it's nice and sparkly look, and the fact hat you do not really have to seam it, partly because it is impossible and partly because it would ruin your design because the seams would get very stiff. There is also a huge disadvantage and that is that your sewing machine will not be very fond of the little sequin parts getting all over and into it, and all over your interior as well. I made my dress a while back and still find them sometimes. However, to me the advantages outweigh the disadvantges but if they don't you can also pick another sparkly fabric that is not that hard to work with.


DIY white fluffy wool coat

Here is a very easy DIY wool coat. I bought the fur for only €15 at the market but you can use any type of fur or wool you like. I did not put in lining yet, since I want to test how warm it is already. Basically the coat goes down straight, so you do not make it any smaller for the waist. You could of course do this if you want to, but you will loose the idea of an oversized coat. I made the sleeves a bit longer so you can tug the excess fabric back in, which makes the sleeves fit tighter around your wrists.



Today I've got a rather simple design! A little black dress with a twist. Basically what I did is make a tight fitting dress, out of some plain cotton with a little of stretch. I did put in a zipper on the side, but iIf you want to recreate this dress, and not give yourself such a hard time by putting in a zipper, choose a fabric that stretches, but is not too thin. Also if you are not very experienced with sewing, you could do the same, but without the sleeves. This is what the design comes down to:

The upper part is made out of the lace and I also added some sleeves, which is of course a personal style issue, whether you want to or not. I use this pattern as a basis for many of my dresses. Once you get the fit right, keep the pattern and reuse in different ways. 


Lady in red

Hi there!

Here's something I've been working on for quite a while.
I needed a prom dress, yes another one haha, and wanted to create something luxurious.
A low back seemed like just the right thing to do! So I went with this rather thin fabric, which is easy to drape. I just made a simple skirt and draped the back, and created the shape of a bow. The upper part was a lot harder to do, because the fit has to be just right, for it to stay in place when I'm wearing it. After a lot of hours, here's how it turned out!